SMART Goal Importance, Tactics Aligning with Strategies and Ensuring Your Goals Are Met

When creating a marketing campaign, it is important to use the SMART goal planning because it covers everything you need to take into consideration to achieve your goal! It is important to specify what exactly you are trying to accomplish and what your key strategy will be to get there. Measuring your progress and tracking how you will get there and when you want to achieve this goal is important because it will determine how to delegate tasks, when to start what tactic and what you need to do and when you need to do it. It is of the utmost importance to think of what actions you need to take to get to your goal. If there is something you are not doing currently , but need to begin you need to take that into consideration. You also need to ask yourself if this is a realistic goal and is your timing and actions realistic to achieve this goal? The next step is to set a date of when you want this goal to be accomplished. It is crucial to be timely and ensure that you are getting tasks completed to ensure you are on time to accomplish your goal. When planning a marketing campaign, it is important to ask yourself what will be impactful, relatable and emotional for your targeted audience? What will be eye catching and soul catching? Will this idea help us boost sales and create loyal clients? Without using SMART strategy, you cannot have a clear and precise vision for what you want to achieve and how you want to achieve it. To support your set goals, you need to have strategies in mind to help you accomplish that goal. I currently work at Ulta Beauty and it is that time of year again that has beauty lovers going crazy…21 Days of Beauty! Each day there is at least two products that are drastically marked down in price. The goal of 21 Days Of Beauty is to boost sales and create loyal clients. Some of the strategies Ulta Beauty uses is the commercials on the radio, the signage in the store, email blasts to customers that are a part of our loyalty program, etc. But the tactics we use are even more important to add onto sales and keep those clients coming back to shop for more! The tactic we use in our store is link selling products to the beauty steal, coaching associates on the brands so that they are able to speak to the products very well and making sure we are signing everyone up for the loyalty program so they are getting those email everyday that states the beauty steals that are happening! We can ensure our SMART goals are being met through KPIs by tracking our progress on social media platforms including Facebook and Instagram. How many like are we getting? How many shares are we getting? What are our customers saying about our products? What are our customers saying about our sales and how it compares to our main competitor (Sephora)? Listening to what our customer needs and wants, ensures that we are setting goals that are specific to what they are asking for because at the end of the day our customer is what keeps us in business and the best way to track what they are thinking is by using KPIs. If it wasn’t for our loyal clients are Ulta Beauty, I would not be able to go into work and genuinely love what I do! As they say, at Ulta Beauty, the possibilities are beautiful!