AMA’s Ethical Standards: My Advice To You

Good Evening! After reading the American Marketing Association’s ethical standards, I thought I would share my thoughts and advice to newbies in the marketing field and how to take on your career. The American Marketing Association commits itself to promoting the highest standard of professional ethical norms and values for its members. As marketers, we not only have the responsibility to professionally represent our organizations but also act as a public figure as we determine important decisions in the economy. In this industry, we need to be empathetic to all people as we know we are making choices for the economy which effects a diverse range of people. We need to foster trust in our marketing system and make sure we do no harm. My biggest advice includes being truthful in all situations, standing behind what is right, offer products that suit and positively impact all people, improving in our work always and being a true representation for our community. It is crucial to embrace all cultures and be open minded to other ideas that you may not agree with or that seem different. Reject manipulations and sales tactics that harm customer trust and always sell in a clear, straightforward and precise way that makes the customer feel valued and comfortable. Stay transparent, value inclusion and always strive to satisfy the customer. If we put the customer first, we will succeed in all that we do as a business!