Influencers

Each day, I start my day with a podcast and a cup of coffee. If you know me, you would know that I do not follow the Kardashians (or any other ordinary celebrities) on Instagram or any social media platform. I choose very carefully who I follow so that I can ensure I am intaking information and visuals that are only going to lift me up, inspire me and benefit me. A few years ago, a friend recommended to me the Style Your Mind podcast by Cara Alwill Leyba. Just after listening to one podcast, I felt inspired, motivated and grateful. Cara is a best selling author and master life coach and she is obsessed with women on the edge of change! She works with women across the globe to unlock their greatest potential. Cara has written several books about self love, the luxury of self help, manifesting what you dream of and using your passions to drive you. She talks business, love, manifestation, the law of attraction and the beauty in being raw and vulnerable. I relate to this pod cast because it is my goal to wake up everyday and genuinely love my life and love what I am doing – and I am not just talking about my career. I want to love the courses I am taking for school, I want to love and be grateful for the food in my fridge and the bed I lay on each night and I want to love what I am planning for and working towards. What I also find interesting about Cara and other influencers is the type of Marketing they are using to not only fuel their business, but relay a message to the world. This kind of marketing is unique because their followers are not paying them, but what they are doing is influencing a companies decision to partner with an influencer to talk about a certain product, wear a piece of clothing or use a certain product. In today’s world everyone wants to have what is on trend and popular. They want to use or wear what their favorite influencer is using or wearing. Companies use this to their advantage and pay influencers to market certain products. Influencers strategize these sponsorships by making it look “real” and in some cases, they truly may love the product, but you can’t always be sure. Influencers change the name of the game in marketing. This generation cares a lot more about what they have, what people think about them and their reputation on social media far more than how other generations have. Influencers use this to their advantage of showcasing different products that they are being payed to market. Every person is different, but as for me, if Cara Alwill Leyba was sponsoring a brand or a certain product, that does not mean I would jump on it just because I love her. Cara has become vegetarian this year and she posts a lot about not eating meat, but I love my chicken and I will continue to eat chicken and still listen to Cara’s podcast of Style Your Mind.